With the advent of the Internet, many business concepts and theories are reshaping to adapt to with this big wave. This paper explored the concepts of IPTV to focus more on case of implementing it in Arabic market The study utilized strategic studies, technical studies and comparing Arabic to Indian market . The study used frame work to generate qualitative data that help in analyzing the market and understand its concepts. The output of this paper is aimed at helping firms gain some new directions and insights towards a better strategies and new venues to serve their customers better. Lessons learned from the literature, other countries, and organizations in relation to IPTV helped in recommending some new strategies that helped in improving their position in the market after implementing them. Also, recommendations of this work added new important elements that sustain a competitive advantage for the Arabic market
