New Destination Development and Promotions Sustainable Tourism and Rural Tourism
Biography
Doctor in Business Management and Economics. Professor of Marketing at the University of Almería. Coordinator of numerous European Projects of the UAL, including Design Do and Lean Thinking, or the IBRAVE (Improvement of Branding for Rural Areas Through Vocational Education) project, to enhance the image of tourist destinations in rural areas. He has also participated in local projects, such as the Rumor Project, whose purpose was the positioning in digital media of the tourist destination Alpujarra-Sierra Nevada.
He has extensive experience as a consultant and advisor to companies in Marketing, Tourism, Retailing, Branding, Digital Marketing and International Marketing. He is an advisor in the Marketing area for Florida Institute of Management (Miami, USA), tutor of the Marketing Degree of the Open University of Catalonia (UOC). He has been a visiting professor at Changchun University (China), as well as a visiting professor at various universities, such as Julius-Maximilians-Universität Würzburg (Germany), Opole University of Technology (Poland), Koçaeli University (Turkey), or Keimyung University (South Korea).