Microsoft Research - Advanced Technology Labs Europe, ,
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Biography
Is responsible for Microsoft’s Cloud Computing Research engagements in EMEA.
He co-founded the European Microsoft Innovation Center (EMIC) which started
operations in Aachen in May 2003. Dr. Brasche also initiated the establishment of
the Microsoft Embedded Systems Development Center at EMIC in the beginning of
2008 to facilitate an integrated R&D approach of Microsoft in Europe. He represents
Microsoft in the Joint Undertaking ARTEMIS where he is on the Steering Board and
co-chairs the Chamber of industry members. In his prior roles at EMIC as Director
Embedded Systems R&D and Program Director, he was in charge of EMIC’s
collaborative R&D activities in the fields of »embedded and mobile computing«
and EMIC’s overall research program management.
Dr. Brasche holds a master’s degree in Computer Science with a minor in Business
Administration and a Ph.D. in Electrical Engineering. He joined Microsoft in May
2003 from Ericsson as Director of Ericsson’s partner program for Central Europe which
aimed to foster the mobile Internet market through evaluation, design and marketing
of promising mobile application and solutions. At Ericsson he was also involved in
sales of solutions for the emerging Universal Mobile Telecommunications Systems
(UMTS). While at the Ericsson Eurolab Germany, one of Ericsson’s major European
research centers, he played a decisive role in the development and standardization
of mobile communications systems and was in charge of the pilot implementation
of one of the first world-wide General Packet Radio Service (GPRS) networks.
As research assistant in the Department of Communication Networks at RWTH
Aachen University, Dr. Brasche explored various aspects of embedded systems and
mobile Internet as early as 1992. In particular, he looked into packet oriented speech
and data services for existing and future mobile networks. His numerous publications
prove he is knowledgeable in innovation management and embedded mobile
communications technologies.
The European Microsoft Innovation Center works on collaborative information
technology projects that capitalize on Europe’s established technology strength
and reflect the region’s priorities. Working together with academic institutions and
industry partners, EMIC concentrates its efforts on software productivity tools, cloud
computing technologies, and mobile and embedded systems. An ideal environment
for Dr. Brasche to realize his vision of a customer-oriented, open R&D that considerably
improves research efficiency and leads to utilizable technology rather than producing
dust catchers for the archives.
